Analytics | Flowershow

Using an AI assistant?

Give it this page as Markdown: https://flowershow.app/docs/reference/analytics.md. For all of Flowershow, point it at https://flowershow.app/llms.txt.

Every Flowershow site has built-in analytics. There is nothing to set up: it is on for every site on every plan.

Built-in analytics

Open your site in the Flowershow dashboard and choose the Analytics tab. Site cards on the dashboard also show a people count.

You see:

People and Views over the last 7 or 30 days.
Top pages: the pages your readers open most.
Came from: the top 5 sites that linked readers to you. Direct visits (typed or bookmarked) aren't listed.

Numbers update every 10 minutes.

What is counted

Visits are counted without cookies.
Your own visits are included.
Numbers are estimates. They run low for readers who use ad blockers, and people can be counted twice across a month boundary.
Counting starts when built-in analytics launched, so there is no history before that.

What is not counted

Raw .html pages.
Password-protected sites.

Use your own analytics too

Built-in analytics works alongside your own. If you add Google Analytics or Umami as below, they keep working as before.

Configure them from the Flowershow dashboard under Site Settings → Analytics, or using config.json if you prefer to version-control your settings or manage them via an automated workflow.

Google Analytics 4

Go to Settings → Analytics → Google Analytics and enter your GA4 Measurement ID (e.g. G-XXXXXXXXXX).

Setting up a data stream

If you don't have a Measurement ID yet:

Go to Google Analytics Admin > Data Streams
Click Add Stream > Web
Enter your site URL (e.g. my.flowershow.app/@johndoe/abc) and a stream name
Click Create and continue — your Measurement ID will appear in the stream details

Note

Make sure data collection is enabled for your property: Admin > Data Collection and Modification > Data Collection.

Verifying the configuration

Real-Time Reports:

Go to Reports > Realtime overview in Google Analytics
Open your site in a new tab — you should appear as an active user

Chrome DevTools:

Open your site and press F12 to open DevTools
Go to the Network tab and reload the page
Filter for "analytics" — you should see requests that include your Measurement ID

Troubleshooting

No data in Real-Time reports: verify your Measurement ID is correct, disable any ad blockers, and ensure your configuration is valid
Console errors: confirm you're using a GA4 ID (starts with G-), not a Universal Analytics ID

Umami

Umami is a simple, privacy-focused analytics tool. Works with Umami Cloud or a self-hosted instance.

Go to Settings → Analytics → Umami Analytics and enter your Umami Website ID (e.g. xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx).

Getting your website ID

Log in to your Umami account
Go to Settings > Websites
Add your site or select an existing one
Copy the Website ID from the website details

Self-hosted Umami

If you run your own Umami instance, also go to Settings → Analytics → Umami Script URL and enter your custom script URL (e.g. https://your-umami.example.com/script.js). Leave blank to use the default Umami Cloud script.

Using config.json

If you want to version-control your configuration, or have your editor's AI agent manage settings without touching the dashboard, you can define everything in config.json instead. Values set in config.json take precedence over dashboard settings.

{
  "analytics": "G-XXXXXXXXXX",
  "umami": {
    "websiteId": "your-website-id",
    "src": "https://your-umami.example.com/script.js"
  }
}

analytics: Your Google Analytics 4 Measurement ID (starts with G-)
umami.websiteId: Your Umami website ID
umami.src: Script URL for self-hosted Umami instances — omit to use the default Umami Cloud script